SALES INFORMATION PROPOSAL

THE EVENT
AIM AND OBJECTIVES
EXPECTED OUTCOME
WHY THE CITY OF RUSTENBURG
VISITORS
RUSTENBURG EXHIBITORS



THE EVENT
The Outsourcing Guru Event Specialist, in partnership with Bibi's House of Design , is
hosting an Exposition and Family-Fun Educational Event to show-case this important
sector of our economy. This event will be staged over three days from 6 – 8 July 2012, in
the thriving City of Rustenburg, at the Rustenburg Civic Centre with similar shows in East
-London and Klerksdorp.
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This is the 1st ever Baby and Toddler Expo, of this nature and scale to be hosted, within
Rustenburg, the most thriving City in the North West Province. It is the ideal platform for
all related stakeholders pertaining to the Educational, Baby and Toddlers market
segment, to meet, network, discuss, deliberate, present and showcase their New
Innovative Educational Products, Services and Prospects for the future. It will also
highlight opportunities to partner with different role-players within this industry.
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AIM AND OBJECTIVES
The aim and objective of this Family-Fun, Educational Exhibition is to present an
integrated, educational platform for consumers as well as businesses within this sector of
the Educational and Health Industry; highlighting new opportunities, meet new potential
partners through the great networking opportunities, showcasing plans, products and
services and get updates on the latest technology. Our three-pronged focus, namely
consumer and children's education and health, business matching meetings and
exhibition, is thus regarded as an essential marketing tool for the economic growth and
development of the small business sector.
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EXPECTED OUTCOME
The expected outcome of this BTE Baby and Toddler Expo 2012, is to make the
messaging and exhibition platform translate into a further demand for similar exhibitions
to be launched in major economic growth points, countrywide, as well as the expansion
and education of our local baby, toddler and parent community, to expose an increased
access of local brands, products and services – not only to the local market, but on a
National level. We're already in the process of planning our next exhibition in East
London during the last quarter of this year.
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WHY THE CITY OF RUSTENBURG
Rustenburg, is the economic powerhouse of the North West Province of South Africa,
situated on the N4, Bakwena Platinum Highway, approximately 100 km from
Johannesburg (Gauteng). Its central location makes it a logical connector with all the
major centre's of South Africa and beyond into Mozambique, Zimbabwe, Botswana,
Namibia and the rest of Africa.
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VISITORSWe are expecting a minimum of 10 000 visitors which consist of families within the
upward mobileLSM5 to 6 market segments.
The latest viability study conducted in 2011 amongst schools in the area indicated an
average event attendance of 10 000 visitors at full capacity. Due the high demand for
family entertainment and events, some schools experienced an overflow of visitors that
had to be shown away.

MAP

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No 1 Kloof Road opposite Info Centre,Rustenburg,Rustenburg,Rustenburg,North West,0300